It may ultimately enhance the core competence of our tourism enterprise for reciprocal culture strategy to promote internal marketing and foster staff loyalty.

互惠性文化战略通过对内部营销的促进和员工忠诚度的培育，最终，增强了旅游企业的核心能力。

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Construction the enterprise culture, must develop the enterprise spirit, and enhance the spirit morals ligament between the enterprise and employee take.

构建企业文化，必须精心培养企业精神，强化企业与员工的精神道德纽带。

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The modern enterprises construct the enterprise culture for itself by various approach, to maintain their enterprise image and get the loyal employees, to enhance the enterprise's competition.

现代企业通过种种途径建设本企业文化，来维护自己的企业形象、赢得忠诚的员工，提供企业的竞争力。

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