To administer exclusive use right of trademarks according to law, to investigate and penalize trademark infringements.

依法对商标使用进行管理，组织查处商标侵权行为。

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Article 38. Any of the following ACTS shall be an infringement of the exclusive right to use a registered trademark.

第三十八条有下列行为之一的，均属侵犯注册商标专用权。

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Trademark protection of a fictional character provides the owner with the exclusive right to use the character in connection with goods and services, as well as the right to prevent the unauthorized use of the character in connection with goods and services of infringing third parties.

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For content exceeding these limits, publishers retain the exclusive right of use, according to the bill.

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Without registration, the trademark owner must first prove to a court that it indeed owns an exclusive right to use a trademark in order to prohibit use of confusingly similar terms by others.

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