John Battelle: founder and CEO of Federated Media publishing.

约翰·巴特勒：美国联邦多媒体出版社创始人兼首席执行官。

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Companies like Federated Media swept up the star names and built businesses and marketing around them.

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Before Graphicly he was head of biz dev for Lijit, the blogging and publishing start up acquired by Federated Media in 2011.

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John Battelle, the founder of Federated Media, told Digiday that in five years marketers will be able to buy native units across a still-to-be-built unified programmatic platform.

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