The research on festival tourism marketing strategy become the necessary means of participating in market competition for Heilongjiang Province tourism.
研究节庆旅游营销策略成为黑龙江省旅游业参与市场竞争的关键而必要的手段。
This part includes tourism festival knowing, tourism festival current situation and mechanism analyze, marketing result appraisal of tourism festival.
本部分包括旅游节庆认知、旅游节庆现状和机理剖析、旅游节庆营销效果的评价三方面内容。
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