In view of this strategic target,Amway(China)creatively organizes and implement first-mover advantages,differentiation and innovation strategies. Amway creates marketing miracle in Chinese markets and marke itself become the market lead in the domestic direct-sale industry.
围绕这个战略目标,安利中国创造性地组织实施了先动优势战略、差异化战略和创新战略,在中国市场创造了营销奇迹,使其在国内直销业处于领先地位。
参考来源 - 安利［中国］日用品有限公司竞争战略研究·2,447,543篇论文数据，部分数据来源于NoteExpress
First-mover advantages are the economic and strategic advantages that accrue to early entrants into an industry.
第一进入者优势是指较早进入一个产业的企业自然形成的经济和战略优势。
Being the first mover has its advantages.
成为先发者自有其优势所在。
What are some of the major advantages and disadvantages of being a first mover?
做为第一个行动的人，其主要的一些好处及坏处为何？
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