The discussions on micro mechanism of service enhancement effects by many scholars are mostly focused on differentiation strategy and the value of service, but they have overlooked the other aspects.
目前学者对服务增强作用微观机理的研究基本集中在差异化和服务价值方面，而忽略了其他方面。
This paper has focused on describing and analyzing the whole positioning process of Ocean Paradise to show the application of differentiation strategy in the real estate industry.
本文通过对该项目从策划初期的市场调查到最终整个项目的定位的描述及分析表现了差异化战略在当今房地产竞争中的应用。
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