Owosso Graphic Arts in Owosso, Michigan, makes dies for the logos on National Football League helmets, FedEx trucks and other displays.

FORBES: Net losses

And surveys evaluating its use in football have found that it is more effective than arena signs and logos on uniforms.

ECONOMIST: Virtual advertising

Just as major football schools needed sports consultancies to grasp the inherent value of their colors and logos, some are now turning outside to boost ticket sales.

FORBES: Colleges Outsourcing Football Ticket Sales