It would be temping to continue to cry in your beer, but like anyone struggling to overcome heartbreak, Reed manages his disappointment, displacing the idea of failure with an attitude of appreciation for what the Bills accomplished (four consecutive AFC Championships), his teammates, and the sport.
They still take a backseat in attention to the New York Rangers, but there was that time in the 1980s when the Islanders ruled the league with four straight championships and a fifth consecutive appearance in the finals.