The methods of translating trademarks are usually used as follows: transliteration, free translation, the combination of transliteration and free translation, abbreviation, coined words etc.
翻译商标通常采取音译、意译、音译兼意译，还有采用缩略词和杜撰词等方法。
For this reason, some usage principles of transliteration words should be set: 1. use free translation words appropriately avoiding transliteration words;
为此，应提出音译词的如下使用原则：1。有合适的意译词，就应避免选择音译词；
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