然而,尽管其旗下的菲多利公司(Frito-Lay)和国际营业运营良好,但百事可乐这一金字招牌却显出颓势。她需要有人能撑起百事可乐的营业,并管理好其他非指挥舰饮料品牌。
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2004年9月,罗森菲尔德接受了来自百事公司的邀请,担任百事旗下分公司菲多利(Frito-Lay)的董事长兼CEO。 没有资料表明,罗森菲尔德是因为没能当上卡夫CEO而选择离职,但无论如何,离开了工作了22年的卡夫转而投靠其.
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Frito-Lay North America 菲多利北美
Frito Lay 弗里托奠定 ; 菲多利公司 ; 菲多利 ; 无所畏惧的布局设计
FRITO LAY CANADA 加拿大
Birth of Orion-Frito Lay 猎户座的菲多利出生莱
Frito- Lay North America 菲多利北美
They see Frito-Lay as spreading the benefits of free enterprise across the world.
他们认为菲多利将自由企业的好处传播到全世界。
Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
阿敏相信,世界上没有任何地方可以抵挡菲多利薯片的魅力。
Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company.
薯片是美国人的发明,但比如说大多数中国人,不知道菲多利是一家美国公司。
Some of this can be done if consumers make different choices in what they eat, but some can be silent changes too, so Frito-Lay taking the Trans fats out of their products and switching them with a healthier fat is a silent change that could have a positive impact on public health.
有些只要消费者选择其它的食物即可做到,但也有些变化是悄无声息的,菲多利将其产品中的反式脂肪,替换成更健康的脂肪就并未声张,这对大众健康有着积极的影响
For example, Frito-Lay, before they really had to because of bad publicity, took out all of the Trans fats in their products and that was -they're the largest snack manufacturer in the world so that was a pretty significant advance for the healthiness of their foods.
例如,菲多利,为免受到舆论谴责,他们在政策发布前,就已剔除了其所有产品中的反式脂肪,他们是世界上最大的零食生产厂商,这对他们产品的健康程度也是一大提升
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