The article first gives a brief introduction of the Goodbaby Group and key challenge of brand building.

文章首先通过分析好孩子集团品牌建设现状，找出好孩子集团品牌建设面临的主要挑战。

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The article intends to explore ways of building strong brand solution in baby industry which is facing with new competition through the in-depth analysis of the Goodbaby group case.

本文试图通过好孩子集团案例的研究，探索婴童行业建立强势品牌的路径。

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So Song added wheels and began building the world's largest strollermaking company, Goodbaby Group.

FORBES: Magazine Article

Chiang joined Goodbaby's board and stayed on after AIG and other investors sold their stakes to the Pacific Alliance Group in 2006.

FORBES: Magazine Article