Fourofthepastfive3dblockbusters - "Pirates of the Caribbean", "Kung FuPanda2", "GreenLantern" and "Harry Potter" -made more money from 2d screenson their opening weekend than from 3d ones.
Solid revenues across virtually all major categories and the addition of the Cars 2 and GreenLantern franchises are encouraging, but Wells Fargo analysts say investors want more clarity on matters like inventory, input costs, pricing and the sustainability of products tied to Cars 2 and other entertainment tie-ins.
In a blog post today (subscription required) Greenfield points out that despite Warner Bros. heavily hyping The GreenLantern in 3-D on Fandango, the film still seems to be selling more 2-D tickets.