C.K Prahalad and Gary Hamel's HBR classic core Competence of the Corporation made popular the notion that knowing and mastering core business factors can be leveraged across products and markets.

普拉哈拉德和加里·哈默尔曾在哈佛商业评论上关于企业核心竞争力进行了经典分析后，人们普遍认识到企业自身核心竞争优势将随产品和市场的变化而消失。

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Thus Roger Martin in his classic article, The Age of Customer Capitalism, (HBR, Jan 2010), shows how a focus on maximizing profitability tends to lead companies to do things that actually undermine long-term profitability.

FORBES: Is Delighting The Customer Profitable?