He returned to London as head chef at the Four Seasons, Inn on the Park, where he earned a Michelin, before opening Bistrot Bruno in Soho, which earned The Times Restaurant of the Year in 1993.

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After winning a Super Bowl in 1995, San Francisco 49ers quarterback Steve Young, who was also known for running the football, had to sit out 11 games over the next five seasons before getting hit in the head so hard in 1999 he had to retire.

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The concept of turning the seasons on their head to stay ahead by being behind isn't entirely new.

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