On the evening before the Super Bowl a mix of celebrities (including home run king Barry Bonds and hip-hop impresario Jay-Z), high rollers and rabid fans crammed into the 12, 000-seat arena at Mandalay Bay in Las Vegas.
"When the comic high point of your movie features Steve Martin attempting to break dance while clad in hip-hop gear, you know you are in trouble", BBC News Online's Caroline Westbrook said on Monday.