Whereas the plum-coated HTC Rhyme was aimed toward fashion-forward consumers looking for a lifestyle-management handset, the Rezound -- with its Beats Audio tuning, bundled Beats headphones and high-definition display -- is focusing on a multimedia entertainment experience, one clearly anchored in music.

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Ultimately, HTC hopes the Rhyme will interest anyone looking to express their personal style through their phones and mobile accessories.

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And in more germane terms, there's presently no rhyme or reason why HTC has continually outgunned Samsung in terms of design prowess, yet continues to bleed cash while its Korean rival mints it.

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