For example, the DeccanChronicle, traditionallyofHyderabad, has won a circulationofnearly 200,000 in Chennai, traditional homeof the Hindu, in just 18 months.
In 2005 Air Deccan, the largest low-cost airline at the time, offered a Delhi-Hyderabad round trip for 3, 000 rupees, lower than the 5, 000 rupee fare for ac first class in the railways.