The goal of customer segmentation analysis is to identify the most attractive segments of a company's customer base (existing or potential) by comparing the segments' size, growth and profitability.

消费者市场细分分析的目标是通过对比各个细分市场的规模，成熟度和可盈利性来确定公司的(全部或潜在)顾客中最具吸引力的群体。

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For example, a company with multiple business lines might use an ERP app to synthesize customer and business information from the different businesses in order to spot cross-selling opportunities or identify potential cost savings.

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