Competition between international companies depends largely on the image of the home country products in the international market, that is, country of Origin image of products.
国际企业之间的竞争能力在很大程度上取决于母国产品在国际市场上的形象,即产品的原产地形象。
Most of the researches about country of origin image do not analysis the modulate effectof price consciousness.
故本研究将探讨来源国效应与价格意识对购买意愿之影响;装运通知一式一份。
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