imc integrated marketing communications
...授唐E舒尔茨（下称舒尔茨）在他撰写的《整合营销传播》一书中首次提出整合营销传播（IMC Integrated Marketing Communications）的概念。
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imc integrated marketing communications
整合营销传播
以上为机器翻译结果，长、整句建议使用 人工翻译 。
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The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons.
整合营销传播方法正盛行于企业主之间。但是为何整合营销传播如此受大多数企业主的欢迎呢？其中有许多原因。
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