"Right now, we're just getting to the phase where people appreciate how an" immersive "digital environment can be as complex and rich as sensation," he says.

“现在，我们要进入一个阶段，让人们能够领会到‘沉浸式’数字环境可以像感觉一样复杂而丰富，”他说。

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Immersive Labs is distraught that digital billboards aren't nearly good enough at adjusting their ads to the audience that's looking at them.

Immersive Labs认为数字广告牌在针对受众调整播放广告时还不够好。

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Nvidia Chief Executive Jen-Hsun Huang has a bold plan that could hollow video game consoles out, and place the powerful graphics processors used to power immersive digital experiences into the cloud.

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The process of turning 18 holes into an immersive digital experience begins by shooting up to 300, 000 photos with high-definition and laser cameras, on land and from a helicopter and plane, each picture attached to an exact location using GPS. Imaging can take two to three weeks and cost hundreds of thousands of dollars per course.

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And unlike contemporary native apps and previous advances in immersive representations of digital content, Famo.us is giving developers all of this control over the actual content itself, over the DOM.

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