Traditional media companies, which collect far less data about visitors to their sites, are increasingly at a disadvantage when they compete for AD dollars.

传统的传媒公司收集到的站点游客数据少的可怜，这使得他们在广告市场的竞争中越来越趋于劣势。

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Mobile AD serving based on location is increasingly growing into a big opportunity because they put relevant ads in front of people based on where people are.

基于定位的移动广告服务正逐渐成长为一个极大的机会因为他们根据人们的位置把相关的广告放在他们面前。

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Since creating the category of public service advertisements (PSAs) in 1942, the Ad Council has played an increasingly critical role in our changing society.

1942年，首次出现了公益广告这个类别，自那时起，广告委员会在我们这个不断变化的社会中扮演着越来越关键的角色。

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Ad budgets are moving increasingly to social outlets a secular shift that should easily push this number higher.

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Which was this: Many traditional ad agencies were getting increasingly good at digital.

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But he thinks human-driven ad services will actually become increasingly important.

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