You'll need to collect qualitative information - read local papers, talk to people there, and go out and see for yourself.

我们将要需要收集定性的信息—阅读当地的报纸，与那里的人民交谈并且自己亲自出去看看。

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Otherwise, you can use qualitative information.

否则，可以使用定性信息。

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Goal: Combine qualitative information with hard data to identify good prospects.

目的：把定性的信息和硬数据结合起来识别一个好的前景。

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Besides crunching numbers, Jehangir often picks the brains of industry consultants for in-depth, qualitative information.

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In additional to all the hard data, users can share qualitative information: what points or themes worked for them in a one-on-one conversation with voters, for example.

CNN: How Obama's data-crunching prowess may get him re-elected

And so, information is shifting from being qualitative to being binary.

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