整合营销传播（integrated marketing communication IMC）是指把品牌等与企 业的所有接触点作为信息传达渠道，以直接影响消费者的购买行为为目标，是从消费 者出发，运用所有手段进行有力...
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Integrated Marketing Communication-IMC 专业从事管理咨询
Integrated Marketing Communication -IMC 整合营销传播
Integrated Marketing Communication - IMC 专业从事营销策划传播
imc integrated marketing communication 整合营销信息渠道 ; 整合营吓息渠道
The firm's practices include Integrated Marketing Communication(IMC), Event Production & Management, Media Relationship Management and Visual Design Management.
我们所提供的服务，包括整合营销传播，活动创意及执行，媒体关系管理及视觉设计等。
There have been many successful cases of the integrated marketing communication strategy's application since the concept of IMC was born in 1960s.
整合营销传播策略可以用到对各种产品的市场营销过程中，在IMC 的概念被提出近三十年以来，已经有相当多的成功案例。
One of the strongest supporters of concept of Integrated Marketing Communication or IMC was Professor Chen Gang at Peking University.
北京大学的陈刚教授是整合营销传播理论最有力的支持者之一。
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