integrated marketing communications theory 整合营销传播理论 Integrated Marketing Communications approach 整合营销传播方式 ..
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It is specifically designed for students wishing to expand their knowledge and expertise relating to the theory and practice of integrated marketing communications.
它是专门为希望扩大他们的知识和专门知识有关的理论和整合营销传播实践的学生。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
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