Once the individual project plans are integrated, it is time to initiate the program planning effort.

一旦单独的项目被集成起来，就该到开始制定规划计划工作的时候了。

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As a systematic project and an integrated practice, it includes such moments as tourism development strategy, tourism development planning and tourism development constructions.

它既是一个系统工程，又是一个整体实践，主要包括旅游开发战略、旅游开发规划和旅游开发建设等重要环节。

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The first chapter introduces some basic theories about Integrated Marketing Strategy. The second chapter introduces the marketing planning process of a commercial estate project.

本文第一章介绍了整合营销传播的相关理论基础，第二章则对商业地产项目的营销策划过程模式做了一个全面的介绍；

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Summarizing those criteria, the policy to be applied required a comprehensive, integrated approach, where broad participation in the project starting right from the planning stage and decentralized strategies along with ecologic and economic feasibility have been the main guidelines.

UNESCO: Background