...学模式；跨文化商务交际 [gap=539]Key words：case teaching method；teaching model；Intercultural Communication in Business ...
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WTO negotiation is, substantially, intercultural communication in international business activities.
WTO经贸谈判实质上就是经贸活动中的跨文化交际。
Brian Moeran is a Danish professor of Culture and Communication in Department of Intercultural Communication and Management, Copenhagen Business School.
丹麦哥本哈根商学院跨文化传播与管理系教授，主要研究方向为文化与传媒。
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