This paper analyses intercultural pragmatic failure in communication, discusses the reasons and presents some measures to avoid the failure.

文章试从文化角度分析交际中的跨文化语用失误，探讨造成这种现象的原因，并提出克服这种现象的相应措施。

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Many studies on intercultural communication have pointed out that a lack of understanding of culture of target language would cause pragmatic error of failure in communication.

在跨文化交际的研究中，对目的语文化观念缺乏了解可能会导致语用失误和交际失败，对交际符号系统的理解程度往往取决于对文化符号系统的理解程度。

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The thesis is intended to have the analysis on the pragmatic failures in the course of the intercultural communication by comparison, aiming at the avoidance of the communication failure.

本文主要采用对比分析法来分析跨文化交际中的语用失误现象，来避免交际的失败。

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