行动广告商机看涨的另一项原因，在于广告点阅率（click-through rate, CTR），一般网站广告（internet banner ad） 平均点阅率为0.2%，而行动广告的点阅率为2-3%，高于网站广告的点阅率。
基于12个网页-相关网页
internet banner ad
网络横幅广告
以上为机器翻译结果，长、整句建议使用 人工翻译 。
Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner AD on another website.
网络营销不只是需要建立或促进一个网站，也不意味着放置横幅广告的另一网站。
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An Internet ad banner provides a direct link to the advertiser's site, offering interested consumers an easy way to go there for more information or an opportunity to buy.
ECONOMIST: Electronic commerce
Previously, the Harvard graduate created Internet ad company LinkExchange, a banner-swapping network for small businesses.
FORBES: Magazine Article
When AOL (AOL) first started sending people CDs en masse in 1995 and 1996, to get internet access, nobody knew what a banner ad was.
FORBES: What if Mary Meeker is Wrong and Mobile Ads Never Really Take Off?
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