With these thoughts in mind, I decide to investigate personal branding at first hand, starting in a smart meeting room in Londons swanky Knightsbridge.

带着这些想法，我决定进行第一手的个人品牌调查，调查就从位于伦敦奢华的骑士桥区的一间雅致的会议室开始。

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"What has been happening is that armchair observers -- who have not been sufficiently interested or committed to investigate the situation for themselves -- have been driving this debate, at the expense of those neutral parties who have taken the trouble to investigate the situation at first hand, " Zayani said in a statement released to CNN.

CNN: STORY HIGHLIGHTS