abstract:Irn-Bru is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after Scotch whisky). It is produced in Westfield, Cumbernauld, North Lanarkshire, by A.
It said the cuts aimed to improve returns for shareholders and come ahead of a Competition Commission decision on its merger with Irn-Bru owner AG Barr, expected by July.
Telling one fogeyish group of consumers that whisky should be compared to vintage claret, whilst reassuring another that it is fit to be sloshed around with Irn-Bru, looks a dangerously contradictory message.