It was a brilliant marketing campaign, but it had less to do with changing the company's business model than positioning Lord John Browne as the Teflon oil executive.

那是一次绝佳的营销活动，然而它并没有改变公司的商业模式，却使约翰·布朗勋爵成为了特富龙石油公司的总裁。

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His predecessor, John Browne, was in many ways a remarkable chief executive, a man who sprinkled pixie dust onto the company's black gold while also boosting its market capitalisation ninefold.

他前任约翰·布朗作为公司总裁在很多方面都令人钦佩，布朗在公司的黑金(原油)上撒了些神仙土，同时让公司市值增长了九倍。

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Indeed, until recently, the prowess of BP's management had been one of the company's strongest selling points. Its boss, John Browne, was widely admired for cutting costs and streamlining management.

的确，在过去，BP的管理才能一直是公司最强劲的卖点之一，而首席执行官约翰·布朗(John Browne)因降低成本和精简管理层而广受钦佩。

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How Sir John Browne turned BP Amoco into the hottest prospect in the oil patch.

FORBES: Magazine Article

John Browne, who was chief executive before Tony Hayward, led the company to an enviable performance record with global expansion, acquisitions and cost-cutting.

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For BP Amoco's soft-spoken CEO, Sir John Browne, deep water offers the prospect of the largest untapped reserves and the lowest-cost means of extraction.

FORBES: Going deep