"While Call of Juarez: The Cartel touches on subjects relevant to current events in Juarez, it does so in a fictional manner that makes the gaming experience feel more like being immersed in an action movie than in a real-life situation, " a Ubisoft spokesman told Reuters news agency.

BBC: Ciudad Juarez sees 40 killed in violent weekend

Ricardo Boone Salmon, a congressman for Chihuahua state, said they were calling on the interior ministry to ban Call of Juarez: The Cartel.

BBC: Ciudad Juarez sees 40 killed in violent weekend