这一观点得到了奥美公关(驻京)中国企业海外传播总监聂卓霆(Justin Knapp)的赞同：“中国品牌面临的最大挑战之一就是如何以另外一种语言阐明自己的愿景和战略。
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This guest post was written by Justin Knapp, an investor relations professional in China and director of Ogilvy Public Relations, China Outbound Practice in Beijing.
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