Base your campaigns on what they want and like, aligning their interests with what you have to offer. Here are few tips that will help you get to know your customer better.

以客户的所需和兴趣为基础开展活动，将其兴趣与你的产品联系起来。

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Promotion planning is relatively easy when you know the media, information seeking and decision making habits of your customer base, not to mention the vocabulary unique to their segment.

如果你知道客户群的媒介和信息搜集以及决策习惯，更别说他们那个群体特有的词汇库了，促销计划就很容易做。

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Focusing on getting to know your customers and how to retain your customer base.

集中在了解你的客户和怎样去保持你的客户群上。

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There are people you already know as influential across your relevant audience and customer base.

FORBES: Finding Influencers and Influential Events On The Social Web