Will the investment in content land a company more sales and loyal customers?

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It's not clear whether Diageo wooed CIC to land this investment, but the company has gone out of its way to ramp up Chinese activities over the past few years.

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He said agencies such as Scottish Enterprise, from which it purchased the land, had made it easier for his company to consider investment in Scotland.

BBC: CGI image of the Premier Inn planned for Pacific Quay