A college pizza delivery boy arrived at the house of Larry Johnson.

一个做披萨外送服务的男孩儿送披萨到Larry Johnson家。

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Sicignano said Kaplan got the idea of offering sex to sports figures in 1994, when he overheard a conversation between Sicignano and basketball player Larry Johnson, then a member of the Charlotte Hornets.

CNN: Witness: Club owner used sex to attract stars

And that's with the advantage of nostalgia as an added selling tool, thanks to a matchup invoking memories of the Larry Bird-Magic Johnson battles of the 1980s (the three L.A.-Boston finals of the '80s averaged a 30 share, as did the six Michael Jordan-led Bulls series in the '90s).

FORBES: Sports Business

Michael Jordan, Magic Johnson, Larry Bird and a Hall of Fame list of others had that.

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