For less celebrated brands there's a reason for the enduring popularity of mugs and pens.

对于一些没有那么大名气的品牌而言，杯子与笔的经久不衰是有道理的。

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But in the United States in the 1930s and 1940s, he was no less valuable, if not so publicly celebrated, as a pioneer in American jet and rocket technology.

在20世纪三、四十年代的美国，即使他尚未如此名满天下，但作为美国喷气式飞机及火箭技术先驱，其价值却一样宝贵。

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Having said that, your tastes change and I find I enjoy some of the later, less famous Hammers more than some of their most celebrated films.

话虽如此，一个人的口味总是变来变去，然后我发现比起他们那些最有名的影片，我还是更喜欢他们还不太有名的时候拍的片子。

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Alternatively one could go to the Courtauld Gallery in London, lose oneself in its un-crowded galleries and wallow in its exquisite collection of less celebrated Cezanne masterpieces.

BBC: Too famous to see?

Steve Jobs is renowned for many reasons serial extreme innovation, Pixar, nonconformity, black turtlenecks, making Apple the most highly valued company on the planet, design breakthroughs but one of his less-celebrated achievements might turn out to be one of his most-valuable: declaring war on Google.

FORBES: Steve Jobs and His War on Google

Are they less worthy than the celebrated few on the tips of our tongues?

WSJ: Good at Getting on Lists?