First of all, a discussion of the major linguistic features of English advertising texts is conducted from three perspectives: lexical, syntactic and rhetorical aspects.

本文首先从词法、句法和修辞三个层面对英语广告语篇的语言特色进行了探讨。

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This paper mainly gives an analytical account of the presentation of linguistic features and artistic techniques in English advertising texts from pragmatic principles and consumers' psychology.

本文着重分析英语广告语篇的语言艺术特征与技巧在语用原则和消费者心理上的体现。

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As a practical variety with high business value, advertising English is an important component of modern English, it has its own special linguistic features and communicative and persuasive functions.

作为一种具有很高商业价值的实用性文体，广告英语是现代英语的一个重要组成部分，具有独特的语言特征和交际、劝说功能。

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