Performance appraisal is an enterprise organization and management, decision-making and control in improving management efficiency, achieving an important guarantee for long-term strategic goals.

绩效考核是企业组织进行管理、决策和控制的重要手段，是提高管理效率，实现长远战略目标的重要保证。

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Rahim Kanani: In the Stanford Social Innovation Review feature article on your research, you discuss how brand management is not simply about fundraising and consistent colors, but that strategic branding can ultimately drive broad, long-term social goals, while strengthening internal identity, cohesion, and capacity.

FORBES: Branding for Nonprofits: New Research, New Insights