It was a brilliant marketing campaign, but it had less to do with changing the company's business model than positioning Lord John Browne as the Teflon oil executive.

那是一次绝佳的营销活动，然而它并没有改变公司的商业模式，却使约翰·布朗勋爵成为了特富龙石油公司的总裁。

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In addition to those cited in this report, the author is particularly grateful for the insights, many of them off the record, of Hal Sirkin, Nandan Nilekani, Alvaro Rodriguez Arragui, Bernard Charles, Joshua Ramo, Michelle Guthrie, Arjun Divecha, Len Blavatnik, Viktor Vekselberg, Malvinder Singh, Bill Ford, Michael Green, Lord John Browne, John Studzinski, Bill Rhodes, Diana Farrell, Mikhail Fridman, Graham Mackey, Thor Bjorgolfsson, Ram Charan, Nabil Habayeb, Diana Glassman, David Rubenstein, Eli Jacobs, Dambisa Moyo, Alastair Newton and Michael Patsalos Fox.

ECONOMIST: Sources and acknowledgments