abstract:The Magic Johnson Foundation, founded by Magic Johnson in 1991, works to develop programs and support community-based organizations that address the educational, health and social needs of ethnically diverse, urban communities. MJF has three strategic priorities: HIV/AIDS, Scholarship, & Community Empowerment Centers.
To get the word out, the Kaiser Family Foundation will launch an ambitious national media campaign that will include taped public service announcements by MagicJohnson, a one-time star of the Los Angeles Lakers turned inner-city entrepreneur, and Rebecca Lobo, one of the most high-profile players in the Women's National Basketball Association (WNBA).