This text will study organization and management of the sports events on the organization Behavior, with organization Behavior as theoretical support and the Beijing International Marathon as a case.
本文把组织行为学作为理论支撑，以北京国际马拉松赛为案例，对大型单项体育赛事的组织管理工作进行了组织行为学方面的分析研究。
Building an attraction structure of the sports events contributes to making marketing strategies and targeted marketing promotions for management (marketing).
构建体育赛事吸引力结构有助于赛事管理(营销)者制定营销策略和有针对性地开展营销推广活动。
Analysis of major sports events organization and management theory, initially proposed by major sports events organization and management theory of vision.
探析大型体育赛事组织管理理论，初步提出大型体育赛事组织管理理论设想。
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