In regard to the marketing strategy, Dongguan City XINYUJIANBANG Media Co., Ltd enters into network video market as a challenger. We mainly take flanking attack and indirect attack strategy.

在营销策略的制定方面，东莞市心域建帮传媒传媒责任有限公司作为市场挑战者的角色进入网络视频市场，我们主要采取侧翼进攻和迂回进攻的策略。

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According to the competitive position of each company, there are 4 different marketing strategies: market leader, market challenger, market follower and market supplier strategy.

根据各个证券公司的不同竞争地位，制定不同的市场营销战略，分为市场领导者战略、市场挑战者战略、市场追随者战略和市场补缺者战略。

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The Group's free cash flow is expected to decrease to around EUR 5 billion in 2013 (scheduled figure for 2012: around EUR 6 billion), primarily as a result of the increased capital expenditure and the systematic implementation of the Challenger strategy in the U.S. market, including the agreement with Apple.

ENGADGET: T-Mobile and Apple sign agreement to launch products in 2013