Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.

涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。

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It lies in the error of market orientation from the Angle of the marketing strategy.

从营销战略的角度考虑，关键在于市场定位的失误。

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Strategy this from market orientation, product line, pricing system, distribute site, sell team, service, advertisement, promote eight respect explain marketing scheme.

该战略从市场定位、产品线、价格体系、分销网点、销售队伍、服务、广告、促销八个方面阐述营销方案。

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