The real value in results measurement is in tying the marketing campaign back to business results.

衡量结果的真正价值在于把营销活动和商业利益联系起来。

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As part of a tightly integrated solution, Optify customers can now view, track and analyze all of their online marketing and email campaign results in one place on a dashboard built on top of ExactTarget.

FORBES: Optify Announces New Email Solution for Inbound Marketing

The Seafood Distributors' Association does not support the campaign to slap duties on shrimp imports, arguing that US producers' would achieve better results through improved marketing.

BBC: US shrimpers join seafood battle