The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.

本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。

youdao

If we place consumer experience and the inherent insights at the heart of our communications planning, we can create more cohesive marketing efforts that truly do drive engagement and offer value to our prime prospects.

FORBES: Smashing Pumpkins, Dennis Rodman, And Advertising Engagement And Disruption