But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.

也许，这些方式有可能成为有效的市场推广工具，但也有可能成为一种致命的宣传手段。 英国航空和维珍航空因此已经尝到苦果。

youdao

The individual firms benefit from cost savings in areas such as technology and from the marketing clout that comes from being part of a bigger group.

子公司受惠于技术支持等方面的成本节省和来自于母公司的市场影响力。

youdao

Hence, Zara maintains a cost advantage to their competitors in marketing activities.

因此，Zara在市场营销活动上比竞争对手更有成本优势。

youdao

When your CFO sees marketing as a cost?

FORBES: Pyro Marketing

We were deep into the Great Recession, more businesses than not were scrambling to survive in the face of vastly changed fortunes, and it was more difficult than ever before to disabuse non-marketing senior management of their conviction that marketing is a cost center, not an investment.

FORBES: Are You Shifting? The Time Is Now

You approach your boss to propose a marketing move that will cost the company a pretty penny.

FORBES: How A CEO Self-Promoted Herself Into A Million-Dollar Court Case