marketing channel risk early warning 营销渠道风险预警
Because of the limitations of the existed achievement, the paper attempts to develop a new method for marketing risk early warning based on BP network.
基于现存研究成果的局限，开发出一种基于BP网的营销风险预警方法。
Enhance the formation of marketing risk management research and early warning control on the Improvement of enterprise marketing management, marketing, risk prevention is of practical significance.
加强对营销风险形成管理研究，并进行预警控制，对提高我国企业营销管理水平，防范营销风险具有现实意义。
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