Therefore, the research on marketing risk forewarning of high & new-tech enterprises under the complicated environment has great realistic meanings.

因此，加强复杂环境下高新技术企业营销风险预警研究具有重大的现实意义。

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Chapter 3 set forth the theory model of marketing risk forewarning management which includes its building principle, working content and method system.

第三章阐述了企业营销预警管理系统的理论模型，包括其构建原则、工作内容及流程、方法体系。

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